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Get New Orders by Doing Your Homework

October 13, 2017

No matter how good a job you do for your customers, it’s inevitable that you’ll lose one or two along the way. That’s why it’s important to have an ongoing marketing program in place. The two best sources for new business orders are (1) referrals from customers, suppliers and other contacts; and

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5 Ways To Get More Orders From Existing Customers

November 25, 2016

A great deal of research proves what common sense tells us: Retaining an existing customer is far more cost-effective than finding a new one. However, we often overlook the fact that satisfied customers can also be a potent source of additional business. That’s why marketing to your current

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Want More Business for Your CNC Shop? Clarify Your Marketing Goals.

May 29, 2015

These days business is good for most manufacturers in general, and CNC machine shops in particular. It’s a pleasant feeling after the deep recession we all suffered through. However it’s still a very competitive world and keeping the pipeline filled with orders can be challenging.

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7 Ways Email Marketing Can Boost Your CNC Shop’s Profitability

August 13, 2013

Some CNC machine shops don’t think about looking for more business until the pipeline of orders begins to run dry. Unfortunately, this approach leads to periods when work is no longer flowing through the shop and overhead, payroll and operating costs spiral out of proportion to income. That’s

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5 Ways Small CNC Machine Shops Can Compete With the Big Guys

August 8, 2013

There are many CNC machine shops that are relatively small in size and number of employees. However, with today’s technologies, even smaller shops can take on substantial jobs if they have the right combination of equipment and expertise. Of course to compete for those jobs, a customer must

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7 Things CNC Machine Shops Should Know About Social Media

February 22, 2013

Manufacturers from small CNC machine shops to multi-billion dollar companies face the daily challenge of retaining current customers and finding new ones. Accomplishing these tasks falls under the broad umbrella we call marketing – a function that has changed radically in recent years. The

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4 Low-Cost Ways to Find New Customers

February 13, 2013

Marketing is typically not on the top of most CNC machine shop owners’ minds. After all, each day is filled with myriad challenges, and the primary goal is to produce more and better parts and products. Unfortunately customers don’t stay around forever, no matter how well we treat them.

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3 Videos that Drive Customers to Your Machine Shop

December 14, 2012

Video productions are one of the most powerful forms of communications and a proven sales tool. As a consumer you already know the power of video. And you’re not alone. In a 2011 survey, e-commerce consultants, The e-tailing Group, interviewed 1,039 participants about their video habits. Among

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Could Video Help Your Business?

October 11, 2012

Website Customers CNC 3 It’s no secret that, next to word-of-mouth, the Internet is where your potential customers are most likely to learn about your company. One of the most compelling ways to use the Internet is by including video presentations on your site

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