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October 13, 2017
No matter how good a job you do for your customers, it’s inevitable that you’ll lose one or two along the way. That’s why it’s important to have an ongoing marketing program in place. The two best sources for new business orders are (1) referrals from customers, suppliers and other contacts; and
November 25, 2016
A great deal of research proves what common sense tells us: Retaining an existing customer is far more cost-effective than finding a new one. However, we often overlook the fact that satisfied customers can also be a potent source of additional business. That’s why marketing to your current
May 29, 2015
These days business is good for most manufacturers in general, and CNC machine shops in particular. It’s a pleasant feeling after the deep recession we all suffered through. However it’s still a very competitive world and keeping the pipeline filled with orders can be challenging.
August 13, 2013
Some CNC machine shops don’t think about looking for more business until the pipeline of orders begins to run dry. Unfortunately, this approach leads to periods when work is no longer flowing through the shop and overhead, payroll and operating costs spiral out of proportion to income. That’s
August 8, 2013
There are many CNC machine shops that are relatively small in size and number of employees. However, with today’s technologies, even smaller shops can take on substantial jobs if they have the right combination of equipment and expertise. Of course to compete for those jobs, a customer must
February 22, 2013
Manufacturers from small CNC machine shops to multi-billion dollar companies face the daily challenge of retaining current customers and finding new ones. Accomplishing these tasks falls under the broad umbrella we call marketing – a function that has changed radically in recent years. The
February 13, 2013
Marketing is typically not on the top of most CNC machine shop owners’ minds. After all, each day is filled with myriad challenges, and the primary goal is to produce more and better parts and products. Unfortunately customers don’t stay around forever, no matter how well we treat them.
December 14, 2012
Video productions are one of the most powerful forms of communications and a proven sales tool. As a consumer you already know the power of video. And you’re not alone. In a 2011 survey, e-commerce consultants, The e-tailing Group, interviewed 1,039 participants about their video habits. Among
October 11, 2012
It’s no secret that, next to word-of-mouth, the Internet is where your potential customers are most likely to learn about your company. One of the most compelling ways to use the Internet is by including video presentations on your site