December 14, 2012
Video productions are one of the most powerful forms of communications and a proven sales tool. As a consumer you already know the power of video. And you’re not alone. In a 2011 survey, e-commerce consultants, The e-tailing Group, interviewed 1,039 participants about their video habits. Among their findings:
Does this enthusiasm carry over to people searching for manufacturing solutions? Every indication is that it does, and likely even more so. But what, exactly, do they want to see? Here are three proven video subjects that can help you bring in more business.
Finally, your video’s production values should be as professional as you can manage. Amateurish productions don’t reflect well on your company. In the survey mentioned at the beginning of this article, two-thirds of the people interviewed preferred to watch professionally prepared videos.