February 22, 2013
Manufacturers from small CNC machine shops to multi-billion dollar companies face the daily challenge of retaining current customers and finding new ones. Accomplishing these tasks falls under the broad umbrella we call marketing – a function that has changed radically in recent years. The primary game-changer is the evolution of digital communications technologies, especially the Internet.
We all know that part of our customers’ buying process is identifying and evaluating resources. This is nothing new, of course. What has changed is the way in which they gather this information. That’s why a company’s Internet presence has become so important. Which brings us to social media. Facebook recently passed the one billion user milestone. Twitter is used hundreds of millions of times each day. YouTube reports they have more than 800 million unique visitors daily. With these numbers it’s no wonder that all major business-to-consumer and many business-to-business companies are including social media in their marketing programs.
So should you be using social media for your CNC machine shop? Before deciding, consider the following: