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Gosiger Blog

Select a topic to read more expert advice:

Should You Ever Let a Customer Go?

October 20, 2017

Every so often you may find it necessary to fire an unproductive or troublesome employee. It’s never a pleasant situation but you recognize that, if done properly, it’s ultimately in the best interests of everyone involved.

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Here’s How Marketing Can Help You Get More Customers

July 21, 2017

Whether you own a CNC shop or are responsible for bringing in business for your employer, you’ll be more successful if you move beyond basic sales tactics to developing and implementing marketing strategies.

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5 Reasons To Use Social Media To Bring In More Orders

June 16, 2017

Social media is not a panacea for building your business, but it is an important part of an integrated marketing program. Along with personal selling, a strong Internet presence, advertising and public relations, social media can help you increase orders from existing customers and introduce your shop to new ones. Here are 5 other reasons to use social media:

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How Being A One-Person-Band Can Make It Harder To Sell Your Business

December 23, 2016

Succession Planning Question 7: How dependent is your business on you?

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All You Really Need to Know About Marketing Your Shop

June 17, 2016

Sometimes we make things more complicated than they need to be. When it comes to bringing in new customers and keeping the ones you have, the simple truths you learned as a child are still the basis for effective marketing. In fact, they’re the foundation for true success in all aspects of business. So take just a moment to remember what Mom, Dad and your teachers told you:

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4 Low-Cost Ways to Find New Customers

January 27, 2016

Marketing is typically not on the top of most CNC machine shop owners’ minds. After all, each day is filled with myriad challenges, and the primary goal is to produce more and better parts and products. Unfortunately customers don’t stay around forever, no matter how well we treat them. Companies are bought and sold, go out of business, bring previously outsourced work inside, or simply no longer require the kind of work you provide. That’s why we must constantly add new customers. But where do we find them? And how can we do so cost-effectively? Fact is there are a number of ways you can seek new customers by substituting sweat equity for dollars. Here are 4 of them:

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3 Videos that Drive Customers to Your Machine Shop

January 27, 2016

Video productions are one of the most powerful forms of communications and a proven sales tool. As a consumer you already know the power of video. And you’re not alone. In a 2011 survey, e-commerce consultants, The e-tailing Group, interviewed 1,039 participants about their video habits. Among their findings:

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5 Ways PR Can Grow Your CNC Shop

October 9, 2015

Getting more business for your CNC shop is a lot easier if you let potential customers know who you are, remind past customers you’re still around, and make current customers aware of all of your capabilities. Hopefully you’re doing this through personal contacts, email marketing, and inbound marketing using blogs and your Web site.

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5 Ways Blogging Can Bring in Jobs

August 14, 2015

A CNC shop owner recently lamented that the machining business is a perfect example of “feast or famine.” It’s true that shop owners have a tendency to actively look for new jobs only when the pipeline is emptying. Otherwise they’re focused on getting work out the door as efficiently and cost-effectively as possible.

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5 Ways Email Can Get More CNC Machine Shop Business

January 30, 2015

Although social media, online advertising and other digital promotional tools get star treatment these days, it’s a fact that email is still the most widely used business communications vehicle. As such, email is also one of the most accessible and cost-effective ways to get more CNC machine shop business.

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