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Gosiger Blog

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Mastering Change Gracefully in the Evolution of Events

November 21, 2023

Change is inevitable, and to maintain audience interest, one must be skilled at adapting and comfortable with the trial-and-error approach. Learning from events is constant, provided you remain open to criticism.

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Beyond Ticket Sales: Perfecting Post-Event Feedback

October 27, 2023

Hosting an event is much more personable than you may believe. From coordinating on the back end, it is easy to lose the connection of keeping the audience at the forefront of your planning. When hosting an event, measuring the success lies far beyond just the amount of tickets sold. Attendee engagement and enjoyment are key factors when determining the event’s overall achievement. 

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Networking Efficiency: Getting to the Point and Building Bridges

September 25, 2023

Networking is like building powerful friendships that can supercharge your career. It's the key to meeting people who can open up exciting opportunities for you. In this blog, we'll guide you through the steps to become a networking pro.

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The Art of Planning and Coordinating Events Made Simple

August 21, 2023

Event planning and coordinating sounds like an easy gig until you begin to dive deeper into the logistics behind organizing events. Navigating your event can take more toll on you than you had initially intended. This is why you must be very diligent in your process. From inception to execution, orchestrating an event that leaves a lasting impression demands skill and dedication.

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Should You Ever Let a Customer Go?

October 20, 2017

Every so often you may find it necessary to fire an unproductive or troublesome employee. It’s never a pleasant situation but you recognize that, if done properly, it’s ultimately in the best interests of everyone involved.

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Here’s How Marketing Can Help You Get More Customers

July 21, 2017

Whether you own a CNC shop or are responsible for bringing in business for your employer, you’ll be more successful if you move beyond basic sales tactics to developing and implementing marketing strategies.

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5 Reasons To Use Social Media To Bring In More Orders

June 16, 2017

Social media is not a panacea for building your business, but it is an important part of an integrated marketing program. Along with personal selling, a strong Internet presence, advertising and public relations, social media can help you increase orders from existing customers and introduce your shop to new ones. Here are 5 other reasons to use social media:

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How Being A One-Person-Band Can Make It Harder To Sell Your Business

December 23, 2016

Succession Planning Question 7: How dependent is your business on you?

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All You Really Need to Know About Marketing Your Shop

June 17, 2016

Sometimes we make things more complicated than they need to be. When it comes to bringing in new customers and keeping the ones you have, the simple truths you learned as a child are still the basis for effective marketing. In fact, they’re the foundation for true success in all aspects of business. So take just a moment to remember what Mom, Dad and your teachers told you:

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4 Low-Cost Ways to Find New Customers

January 27, 2016

Marketing is typically not on the top of most CNC machine shop owners’ minds. After all, each day is filled with myriad challenges, and the primary goal is to produce more and better parts and products. Unfortunately customers don’t stay around forever, no matter how well we treat them. Companies are bought and sold, go out of business, bring previously outsourced work inside, or simply no longer require the kind of work you provide. That’s why we must constantly add new customers. But where do we find them? And how can we do so cost-effectively? Fact is there are a number of ways you can seek new customers by substituting sweat equity for dollars. Here are 4 of them:

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