Hosting an event is much more personable than you may believe. From coordinating on the back end, it is easy to lose the connection of keeping the audience at the forefront of your planning. When hosting an event, measuring the success lies far beyond just the amount of tickets sold. Attendee engagement and enjoyment are key factors when determining the event’s overall achievement.
So, you’ve spent countless hours putting together this occasion, now what? With the triumphant feeling of seeing your hard work come to life, the ending of any event warrants feedback. Feedback from coworkers, partners, and, of course, those who attended. The perspective of those involved provides insight that can be surprising, validating, or even eye-opening. We’ve compiled some tips to guide you through the post-event process.
Surveys.
People love voicing their opinions, and surveys give them a platform. Participating in a survey can also foster a sense of engagement and connection for your audience.
Keep it short and sweet.
Don’t ask a billion questions; people don’t want to write a novel; they want to be heard. Narrow down what you wish to insight into, and stick to a handful of questions based on what you want to know.
Strategize.
Put the most important questions first. People tend to break focus or lose patience quickly. Make sure your top priority questions are at the beginning of the survey.
Be as direct as possible.
Be mindful of how clear you want the responses to be. If you provide an indirect question, there is much room for interpretation and gray area in responses. To receive precise and clear answers, minimize your open-ended questions.
Any feedback is a learning experience; don’t get discouraged if you receive potentially negative responses. Brush it off, and take everything with a grain of salt; your job is to intake the information provided and improve for next time. Make a note and collaborate with your team on what and how to enhance people’s experience with your events.