July 21, 2017
Whether you own a CNC shop or are responsible for bringing in business for your employer, you’ll be more successful if you move beyond basic sales tactics to developing and implementing marketing strategies.
For many years a business publishing company ran an advertisement that featured a photo of a dour looking customer addressing a salesperson with words like these: “I don’t know who you are, I don’t know your company, I don’t know your company’s products, I don’t know your company’s reputation. Now what do you want to sell me?”
The point, of course, is that people are more inclined to do business with a known entity. The more they know about your company, the more likely they are to listen to you. That’s where marketing comes in: It forms the basis for a relationship that can lead to a sale.
There’s a lot to know about marketing, but here are a few fundamental facts: