January 30, 2015
Although social media, online advertising and other digital promotional tools get star treatment these days, it’s a fact that email is still the most widely used business communications vehicle. As such, email is also one of the most accessible and cost-effective ways to get more CNC machine shop business.
When used properly, email can keep your current customers aware of your company and its capabilities, establish your organization as a knowledgeable, helpful supplier to potential new customers, and strengthen all of your relationships. It’s less intrusive than a phone call or text message and saves considerable time and effort.
On the negative side, we’re all inundated with droves of emails every day and, therefore, our messages can get lost in the mix. So here are 5 techniques that can help get your emails read and achieve your promotional goals.
Email is still a highly effective marketing tool. Following these simple guidelines can help bring more CNC machine shop business.