August 14, 2015
A CNC shop owner recently lamented that the machining business is a perfect example of “feast or famine.” It’s true that shop owners have a tendency to actively look for new jobs only when the pipeline is emptying. Otherwise they’re focused on getting work out the door as efficiently and cost-effectively as possible.
As discussed in this space before, there are a number of marketing tools you can use to promote your business, including your Web site, emails, PR, and more. One that is a powerful yet inexpensive tool is a Web Log, commonly called a “blog.” Your blog can help create awareness, establish credibility, attract new customers and strengthen existing relationships. But how does this blogging stuff work? While there are no set rules, here are five factors that successful blogs have in common:
If this seems overwhelming you may want to consider hiring a professional blogger (yes, they do exist) to provide your content. Just remember: Anything you post should be authentic and customer-focused, as readers are quickly turned off by self-serving drivel.