August 13, 2013
Some CNC machine shops don’t think about looking for more business until the pipeline of orders begins to run dry. Unfortunately, this approach leads to periods when work is no longer flowing through the shop and overhead, payroll and operating costs spiral out of proportion to income. That’s why every business needs to continuously promote its products and services. One of the most cost-effective ways to do this is through email marketing.
If your impression of email marketing is based on an understandable distaste for the unwanted junk (spam) that finds its way into your email inbox, you probably don’t believe it can be effective for your shop. The truth is that email marketing done properly is a powerful tool for generating business. That’s why billions of marketing emails are generated by virtually every company of note.
Here’s what you need to know to make email marketing work for you: