August 8, 2013
There are many CNC machine shops that are relatively small in size and number of employees. However, with today’s technologies, even smaller shops can take on substantial jobs if they have the right combination of equipment and expertise. Of course to compete for those jobs, a customer must believe that the CNC shop can handle the work. Which means that the shop must project an image of competency and capability – and be recognized to begin with.
Just how visible is your shop? How easily can potential customers find out about your capabilities? What kind of an image do you have in the marketplace? Remember: People’s perceptions of a company are their reality. In other words, what people find out about your company forms their opinion about your ability to perform the kind of work they need done.
So how do you go about creating the desired perception of your CNC shop? Here are 5 suggestions.
In all of this, bear in mind that the quality of the content is critical. This doesn’t mean you need to hire a mega-marketing company to help improve the perception of your small shop. There are many talented, independent designers and writers who have the expertise you need and who often prefer working with smaller companies.