Business Solutions

Welcome to Business Solutions Center where you can find answers, ideas and best practices for running your CNC Shop. In the Business Solutions Center Gosiger will offer unique and effective solutions to help power your business.

Select a topic to read more expert advice:

Marketing Advice

How Being A One-Person-Band Can Make It Harder To Sell Your Business

Dec 23, 2016 11:00:00 AM

Posted by Gosiger on Dec 23, 2016 11:00:00 AM

Succession Planning Question 7: How dependent is your business on you?

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Topics: Marketing, Management, Succession Planning

All You Really Need to Know About Marketing Your Shop

Jun 17, 2016 9:30:00 AM

Posted by Gosiger on Jun 17, 2016 9:30:00 AM

Sometimes we make things more complicated than they need to be. When it comes to bringing in new customers and keeping the ones you have, the simple truths you learned as a child are still the basis for effective marketing. In fact, they’re the foundation for true success in all aspects of business. So take just a moment to remember what Mom, Dad and your teachers told you:

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Topics: Marketing

4 Low-Cost Ways to Find New Customers

Jan 27, 2016 12:19:05 PM

Posted by Gosiger on Jan 27, 2016 12:19:05 PM

Marketing is typically not on the top of most CNC machine shop owners’ minds. After all, each day is filled with myriad challenges, and the primary goal is to produce more and better parts and products. Unfortunately customers don’t stay around forever, no matter how well we treat them. Companies are bought and sold, go out of business, bring previously outsourced work inside, or simply no longer require the kind of work you provide. That’s why we must constantly add new customers. But where do we find them? And how can we do so cost-effectively? Fact is there are a number of ways you can seek new customers by substituting sweat equity for dollars. Here are 4 of them:

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Topics: Marketing

3 Videos that Drive Customers to Your Machine Shop

Jan 27, 2016 12:18:12 PM

Posted by Gosiger on Jan 27, 2016 12:18:12 PM

Video productions are one of the most powerful forms of communications and a proven sales tool. As a consumer you already know the power of video. And you’re not alone. In a 2011 survey, e-commerce consultants, The e-tailing Group, interviewed 1,039 participants about their video habits. Among their findings:

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Topics: Marketing

5 Ways PR Can Grow Your CNC Shop

Oct 9, 2015 9:30:00 AM

Posted by Gosiger on Oct 9, 2015 9:30:00 AM

Getting more business for your CNC shop is a lot easier if you let potential customers know who you are, remind past customers you’re still around, and make current customers aware of all of your capabilities. Hopefully you’re doing this through personal contacts, email marketing, and inbound marketing using blogs and your Web site.

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Topics: Marketing

5 Ways Blogging Can Bring in Jobs

Aug 14, 2015 9:30:00 AM

Posted by Gosiger on Aug 14, 2015 9:30:00 AM

A CNC shop owner recently lamented that the machining business is a perfect example of “feast or famine.” It’s true that shop owners have a tendency to actively look for new jobs only when the pipeline is emptying. Otherwise they’re focused on getting work out the door as efficiently and cost-effectively as possible.

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Topics: Marketing

5 Ways Email Can Get More CNC Machine Shop Business

Jan 30, 2015 11:00:00 AM

Posted by Gosiger on Jan 30, 2015 11:00:00 AM

Although social media, online advertising and other digital promotional tools get star treatment these days, it’s a fact that email is still the most widely used business communications vehicle. As such, email is also one of the most accessible and cost-effective ways to get more CNC machine shop business.

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Topics: Marketing